Examples of Planning & Research (Evaluation)

Here is an analysis of a competitor's front cover. I deconstructed the cover and made connotations and denotations. This helped me as i could see all the codes and conventions I needed to include in my front cover. It also gave me inspiration and ideas for my front cover, for example highlighting certain words or phrases in different colours to make them stand out.

Here is an audience profile that i created. I needed to have a solid idea of who my target audience were and what type of things they would be interested in. This audience profile helped me determine who i wanted my target audience to be.

Here is some information on my competitors. This gave me ideas on which institution my magazine should be in. It also help me decide whether it should be USA, UK or worldwide based. This also gave me an indication of what sort of price range my magazine should be selling for.